Adena Friedman is the CEO of Nasdaq, Inc., the operator of the world’s second largest stock exchange. She has expressed a cautiously optimistic attitude towards cryptocurrency on several occasions, and Nasdaq is already developing solutions that leverage blockchain technology.
Friedman recently published a LinkedIn post ahead of her appearance at the World Economic Forum in Davos. In the post, she outlines some of the most important trends she believes will continue to have an influence on the global economic landscape.
One of the trends discussed by Friedman in the post is cryptocurrency and the technology’s potential to bring about a “global currency of the future”. In the post, she praises cryptocurrency as an invention:
“The invention itself is a tremendous demonstration of genius and creativity, and it deserves an opportunity to find a sustainable future in our economy.”
Friedman says transparency and fairness are key
Friedman does warn, however, that it is possible for cryptocurrencies to fail in achieving broad adoption, limiting its “commercial applications as medium of exchange”.
According to her, cryptocurrencies require an environment of transparency and fairness in order to establish trust with users. She says that her company is contributing to this effort by providing their order matching and trade integrity technology to cryptocurrency exchanges. Nasdaq’s market surveillance technology, for example, is used by Gemini.
Friedman concluded her thoughts on cryptocurrency:
“While this year will be another proving ground for cryptocurrencies, we believe digital currencies will have a role in the future. The extent of its impact will depend on the evolution of regulation and broader institutional adoption.”
Nasdaq is working on Bitcoin futures trading products in partnership with asset management firm VanEck. A Bloomberg report from November last year says that the two firms want to launch the product in the first quarter of 2019 if they secure the necessary regulatory approval.